The journey to 44° North
It began in 1988 with a conversation between two friends. Both had the passion and desire to start a business that would assist local companies with marketing and management challenges by applying day-to-day common business sense. Creative Management and Marketing Resources worked with many companies in the Fox Valley and the business grew. Clients could visit the office and expect to find great thinking, great creative ideas, and great coffee all in one place. The journey continued and the business grew.
In 2000, Diane Penzenstadler became the sole owner of CMMR. And the business grew. The small to medium sized business clients benefited from the addition of graphic design services and the company became positioned to work with large companies. The journey continued and the business grew.
In 2006, CMMR saw the need for businesses to enlist the help of an event planner for their trade shows, sales meetings, open houses, retirement parties, grand openings, company parties, etc. As luck would have it, a staff member had an inside connection to a national publication that was just being launched—in Denver, CO—and Encoré Event Planning was created. Encoré began to plan, coordinate, and manage many large and small business gatherings, resulting in memorable and successful events. The journey continued, and the business grew.
As the company added staff and moved away from management consulting and more into the event planning and marketing realms, it became clear the name of the company no longer fit. After a memorable, fun and work-filled company retreat that included creative juice fueled by wine and chocolate, a new identity for the company emerged… 44° North Advertising & Design. The journey continued, and the business grew.
For those who are geographically challenged, 44° North is the latitude of Oshkosh, Wisconsin and home of 44° North Advertising & Design. (For those who are geographically sophisticated and must know, the exact location of Oshkosh, it is 44° 3’ North, 88° 32’ West.)
Today, 44° North Advertising & Design is a medium sized advertising agency and design firm, providing a full spectrum of marketing services to businesses ranging in size from small retailers who need ongoing promotional work to large manufacturers with frequent project work, and many more in between. Our sister company, Encoré Event Planning offers complete event coordination, hospitality consulting, and a menu of a la carté services to make hosting a business function as easy as possible.